The whole demonetization thing seems like a response to manufactured outrage that got a few large brands to feel threatened. As a rule, people spend time watch

The whole demonetization thing seems like a response to manufactured outrage that got a few large brands to feel threatened. As a rule, people spend time watching content they like, and that's where advertisers should want to be, it doesn't matter if it lines up with their image or not, for the most part the only people that see your ad next to a video of something potentially disagreeable are people positively predisposed to that idea anyway.