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Factually incorrect article. >First, let’s have a primer on how Facebook makes money: The company gets you to willingly enter all kinds of demographic and beha
by reso 15y ago
Factually incorrect article.
>First, let’s have a primer on how Facebook makes money: The company gets you to willingly enter all kinds of demographic and behavioral information into a massive database. Advertisers, big brands and Facebook’s sales team call it “data.” You call it your profile, your likes, your checkins, your comments and everything else you do on the site. Facebook then sells that data — in an aggregated, anonymized form, of course — to brands and advertising agencies so they know how, when, where and to whom to market their wares.
Data is not "sold". Data only leaves Facebook's servers when you ask for it. Facebook makes money by targeting ads on facebook.com. This is constantly misstated and it frustrates the hell out of me.
EDIT: I tweeted at the author and she made the language much less ambiguous. Journalism points to Jolie O'Dell.
- hack_edu 15y agoThen it sounds to me like the legal battleground here is the word 'sold.'
- reso 15y agoAgreed. For a certain definition of the word, Facebook does "sell" data to advertisers, but not by my intuitive definition of "sell". To me, they "sell" targeted ad space.
- Silhouette 15y ago> Data only leaves Facebook's servers when you ask for it. That's a fascinating comment, particularly when read immediately after this one (the top comment from the top HN thread, as I write this): http://news.ycombinator.com/item?id=3287480 http://news.ycombinator.com/item?id=3287480 Apparently "asking for it" can be as simple as having ever used the almost-ubiquitous Facebook OAuth integration on a site, for example.