I think, in disagreement with other responses, almost everyone understands a random advert is not sponsoring the content it is near. But if you hate 1. the adv

I think, in disagreement with other responses, almost everyone understands a random advert is not sponsoring the content it is near. But if you hate 1. the advert, or 2. the content, then you can make a public argument that they are and there's not a good way to say you arn't. I mean there's kind of a justification for it. If you wern't bidding on that adspot, someone else would have gotten it for a bit lower. The fact that you CAN say it and kinda defend it allows you to activate demographics of people that already hate your target. No one is interested in sober analysis when they have axes to grind.