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I kinda hate how the "across emerging markets" superapps are just the last paragraph and the 98% of the article is about wechat which everyone already knows abo

I kinda hate how the "across emerging markets" superapps are just the last paragraph and the 98% of the article is about wechat which everyone already knows about. How are those superapps doing in other markets? That would be interesting information.

vinibrito 4y ago
Here in Brazil they are not as powerful as WeChat is in China, but they are aggressively growing and pushing the market. But they are largely a business push force, not a market pull force.
spaceman_2020 4y ago
Can’t think of any super apps that are doing well in India, and that’s a huge market. Our most popular messaging app is Whatsapp that only does messaging. Our most popular payments app is Google Pay that only does payments.
- toast0 4y ago
  India likes its protectionism. You're not going to get a superapp from outside. Maybe Jio would do one?
  - cuteboy19 4y ago
    Even JIO has several separate apps for everything. It even separates Cinema from TV for some reason
    - stoicjumbotron 4y ago
      Agreed and I never understood why. Apart from the benefit of pushing updates individually to each separate apps, what is the use case of such "bifurcation"?
      - cuteboy19 4y ago
        I suppose it would reduce download times and make the apps more responsive. But they are very bloated as is
      - toast0 4y ago
        I wouldn't be able to guess about Cinema vs TV (which would seem to have mostly the same feature set? Although maybe a TV app needs to notify about new episodes) but for other aspects, a combined app does usually mean a larger app, and unless it's a must-have app, larger apps are more likely to get uninstalled when storage is tight and users sort by size to remove. Maybe if you get people to install your TV and your Cinema app, they'll be likely to pick one to keep while cleaning?
- poopypoopington 4y ago
  WhatsApp is becoming a super app through the buildout of business messaging. You can now do your shopping in India using the JioMart store on WhatsApp.[1] [1] https://about.fb.com/news/2022/08/shop-on-whatsapp-with-jiomart-in-india/ https://about.fb.com/news/2022/08/shop-on-whatsapp-with-jiom...
  - spaceman_2020 4y ago
    Remains to be seen whether it sees any adoption. Cross selling has been incredibly hard in India.
  - cuteboy19 4y ago
    Yeah nobody uses that. Payments is super easy to integrate because of UPI but otherwise no one is going to shop on WhatsApp and if WhatsApp gets significantly bloated people will simply move on to TG etc.
noobermin 4y ago
Grab is doing okay I suppose but it feels like "just another app" in SEA, and is mostly used by people for hailing rides. The payments are there but very few vendors actually use it.
MomoXenosaga 4y ago
Apple is trying to push out the banking system with their payment system.

vinibrito 4y ago

Here in Brazil they are not as powerful as WeChat is in China, but they are aggressively growing and pushing the market. But they are largely a business push force, not a market pull force.

spaceman_2020 4y ago

Can’t think of any super apps that are doing well in India, and that’s a huge market. Our most popular messaging app is Whatsapp that only does messaging. Our most popular payments app is Google Pay that only does payments.

toast0 4y ago
India likes its protectionism. You're not going to get a superapp from outside. Maybe Jio would do one?
- cuteboy19 4y ago
  Even JIO has several separate apps for everything. It even separates Cinema from TV for some reason
  - stoicjumbotron 4y ago
    Agreed and I never understood why. Apart from the benefit of pushing updates individually to each separate apps, what is the use case of such "bifurcation"?
    - cuteboy19 4y ago
      I suppose it would reduce download times and make the apps more responsive. But they are very bloated as is
    - toast0 4y ago
      I wouldn't be able to guess about Cinema vs TV (which would seem to have mostly the same feature set? Although maybe a TV app needs to notify about new episodes) but for other aspects, a combined app does usually mean a larger app, and unless it's a must-have app, larger apps are more likely to get uninstalled when storage is tight and users sort by size to remove. Maybe if you get people to install your TV and your Cinema app, they'll be likely to pick one to keep while cleaning?
poopypoopington 4y ago
WhatsApp is becoming a super app through the buildout of business messaging. You can now do your shopping in India using the JioMart store on WhatsApp.[1] [1] https://about.fb.com/news/2022/08/shop-on-whatsapp-with-jiomart-in-india/ https://about.fb.com/news/2022/08/shop-on-whatsapp-with-jiom...
- spaceman_2020 4y ago
  Remains to be seen whether it sees any adoption. Cross selling has been incredibly hard in India.
- cuteboy19 4y ago
  Yeah nobody uses that. Payments is super easy to integrate because of UPI but otherwise no one is going to shop on WhatsApp and if WhatsApp gets significantly bloated people will simply move on to TG etc.

noobermin 4y ago

Grab is doing okay I suppose but it feels like "just another app" in SEA, and is mostly used by people for hailing rides. The payments are there but very few vendors actually use it.

MomoXenosaga 4y ago

Apple is trying to push out the banking system with their payment system.