> I'm fascinated to learn more specifically about this sequence of events. Can you suggest any good sources? I witnessed it in real-time and discussed it with

> I'm fascinated to learn more specifically about this sequence of events. Can you suggest any good sources? I witnessed it in real-time and discussed it with marketer/advertiser friends who have good industry knowledge. I don't know if anyone documented the behind-the-scenes. Note that I may have misremembered the name of the main group behind it (might not have been Sleeping Giants back then).