We subconciously make associations, and this works on everyone. In magazines, advertisers might want to know what article is facing their ad. Or which show the

We subconciously make associations, and this works on everyone. In magazines, advertisers might want to know what article is facing their ad. Or which show their commercial would be on. And advertisers are very cautious of being associated with things they do not like. And there has always been content that most advertisers have not wanted to go near. Porn, being the easiest example. This is not pop psychology it's real stuff. Advertisers were making such 'demands' since the dawn of advertising nothing is new here.