3 ms·
> Do people actually think ads mean the company's approve of the messages of the content? It doesn't make sense to me. I don't see a terrorist video and think m
by concinds 4y ago
> Do people actually think ads mean the company's approve of the messages of the content? It doesn't make sense to me. I don't see a terrorist video and think man Proctor and Gamble sure loves terrorists. An ad is just something unrelated to the content on the page, like the buttons. The YouTube logo is on the page. Does that mean I'm supposed to think YouTube stands behind everything on there? Because that's going to get real problematic real quick.
Forget about "people". "People" don't think anything, do anything, or change anything.
A Twitter account ran by two marketers & copywriters ("Sleeping Giants") copied Gamergate's tactics, went viral, and, by making advertisers fear a botted hashtag damaging their brand, these two marketers singlehandedly made YouTube, Facebook, etc more censorious and delete-happy. The effects are still felt today.
It's one of the best viral marketing experiments run in the 2010s after #Kony2012. Absolutely brilliant.