Really well put. The author's right, but I'm sensing he feels this is revolutionary. It's not. It's been coming for a long, long time, as display gets moved mor

Really well put. The author's right, but I'm sensing he feels this is revolutionary. It's not. It's been coming for a long, long time, as display gets moved more to the 'branding' column and paid discovery, paid search and other technologies get more and more love from marketers.