It's not bizarre if you realize that the decisions are not really in your hands. You are an engineer working in martech, you do what your company tells you to d

It's not bizarre if you realize that the decisions are not really in your hands. You are an engineer working in martech, you do what your company tells you to do and your company is motivated by profit, especially in martech. When your bosses decide it's time to start doing that, you will follow and if not, plenty of other engineers will. It's not like there are not dozens and dozens of examples of companies doing exactly that