if we look at the phone os market its even moving into an monopoly. I can see multiple reasons: 1. Installing an OS on your phone is hard. Most smaller OSes req

if we look at the phone os market its even moving into an monopoly. I can see multiple reasons: 1. Installing an OS on your phone is hard. Most smaller OSes require an advanced knowledge to use it. As an company for making such phones you have an big risk, if you make phones with an os of an smaller marketshare, plus the drivers are sometimes only for android. 2. Android made it easy for many companies to enter the smartphone market. Apple was effectivly beaten by an mass of phones which have something for everyone at an much lower price. 3. it was always easier to move between brands with your data. With apple you have only apple with the limited formfactors. 4. Marketing