If you’ve ever advertised on Twitter, you know a dark reality most people are unaware of. Most of the clicks are fake. Not some of the clicks. Not many. A vas

If you’ve ever advertised on Twitter, you know a dark reality most people are unaware of. Most of the clicks are fake. Not some of the clicks. Not many. A vast MAJORITY of the clicks are fake. I’m talking 0 time on site, 95% bounce rate. Many are from SouthEast Asia. It’s so bad that you’ll question why you’re even spending the $$, but it’s hard to convey this to the higher ups demanding a “we need a Twitter branding campaign because reasons.” Source: I’ve managed Twitter PPC for almost a decade.