While trademarks and pricing is an element, the main lever the manufacturer has is mainly just future chip supplies. If you get one thousand 3080 chips from NV

While trademarks and pricing is an element, the main lever the manufacturer has is mainly just future chip supplies. If you get one thousand 3080 chips from NVIDIA and make them into video cards that you sell well above the price NVIDIA wants, they will simply just not renew your contract when it expires. No chips, no cards.