2 ms·
EVGA is not obligated to allow the retailer to sell using EVGA's trademark, or give access to reseller pricing if the retailer does not follow their terms and c
by indymike 4y ago
EVGA is not obligated to allow the retailer to sell using EVGA's trademark, or give access to reseller pricing if the retailer does not follow their terms and conditions on advertised price. The retailer actually can sell at lower prices, so long as it is not advertised. This is why you see weird "log in to see price" online or "call for pricing" in print.
- secabeen 4y agoWhile trademarks and pricing is an element, the main lever the manufacturer has is mainly just future chip supplies. If you get one thousand 3080 chips from NVIDIA and make them into video cards that you sell well above the price NVIDIA wants, they will simply just not renew your contract when it expires. No chips, no cards.
- indymike 4y agoThey would be breaking us law and ftc regulations if selling price and not advertised price were used that way.
- andrewf 4y agoEVGA is not obligated to allow the retailer to sell using EVGA's trademark I'm not an expert, but I imagine nominative use would be ok? i.e. you'd be able to run an ad saying "EVGA RTX-3080-DSFHDSFG - $999" or showing a picture of the box they sell it in (including the EVGA logo on that box).
- indymike 4y agoNo, not ok. That’s why you see login for price and call for price on some products.