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Ask HN: Did anyone notice the clever (re)marketing of Cyber Monday?
Over the long Thanksgiving holiday weekend, if you spent any time in
front of the TV during your post-turkey recovery or sports supporting
moments, you may have seen the new advertisements from Wallmart. I
noticed something very interesting about them; they are attempting to
rebrand/remarket the now common "Cyber Monday" as "Cyber Week." Of
course, extending a single day to the longer time frame of a full week
of shopping is undoubtedly to their advantage.
Unfortunately, I couldn't find any of the aired advertisements online,
but the "Cyber Week" text in following is an example even though the
video itself is mostly useless.
http://walmartstores.com/Video/?id=1624
Has anyone seen similar remarketing/rebranding around?
It kind of reminds me how these days "Christmas Shopping" starts during
summer time... umm... well... actually "Holiday Shopping" but that's a
different issue.
- bhartzer 15y agoI'm not sure if "cyber week" will ever replace "cyber monday".
- jcr 15y agoI think the interesting part is both "Black Friday" and "Cyber Monday" are really marketing/advertising fabrications in the first place, so if enough of a push is made in marketing/advertising "Cyber Week," we could be looking at something new.
- mjs00 15y agoThere are some actual underlying factors that won't change despite the marketing - local store foot traffic is high on Friday after thanksgiving when many folks are off work, and Monday after thanksgiving online sales are high when folks are forced back in front of a computer all day at work. BTW, the busiest shopping day of the year is the Saturday before Christmas, I can't find the reference, but I thought I saw that a not insignificant percentage of men don't start shopping until then.