Apologies on the MSPR <> MAP mixup, but the rest of I said is true in terms of MAP. Even "going to cart" to get price can be seen as improper avoidance of MAP

Apologies on the MSPR <> MAP mixup, but the rest of I said is true in terms of MAP. Even "going to cart" to get price can be seen as improper avoidance of MAP by some brands. The only way to get around MAP, in that case, is via more hidden things, like a coupon code from an email. I've even seen brands require a specific shipping charge - and that it couldn't be combined with the item's MAP to show "free shipping", even through the cart. And yes, while "MAP" is not technically legally enforceable, a brand can also tell that store they won't let them sale any more...so it's still perfectly enforceable if the brand wants to continue with the 49 other stores and drop that 1 store.