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YouTube has a problem where they are a victim of their own ad sales success: they have all of this advertising inventory that contractually needs to be shown, h
by mikece 4y ago
YouTube has a problem where they are a victim of their own ad sales success: they have all of this advertising inventory that contractually needs to be shown, how do they make that happen? (I'm curious if the ads I don't see because I use uBlock Origin are somehow counted as having been seen... I think advertisers would call that fraud if that's the case.)
Of course an easy solution to this is to radically reduce the number of ads being shown and radically INCREASE the prices for said ads. It would help if content creators were active participants being paid a premium to tailor their content to an advertising model (A block, advert, B block, advert, C block... etc) rather than a sudden interruption in the middle of an explanation video about advanced networking concepts that are jolting and make me need to rewind a bit when it comes back from the algo-inserted advert to remember what the context was. (And if there remains a "let me pay to never see ads" tier then content designed for advert insertion should see some of that money going to the content creator and not just to YouTube).
- Foobar8568 4y agoI would be really surprised if the ads are counted as viewed, literally 0 second has been watched.
- stevewatson301 4y agoIn fact, uBlock origin in its default configuration prevents watch histories from being recorded, because it prevents the analytics calls that record watch time.
- mikymoothrowa 4y ago> reduce the number of ads being shown and radically INCREASE the prices for said ads They can only do that if they had the ability to properly target ads like they’ve claimed for decades at this point. With all this data collection, they can barely show relevant ads and so they’ve simply decided do show all the ads they have