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IMHO, it all depends on who your customer base is. If it's mostly well-educated, savvy web users, they might react better to upfront disclosure, while less expe
by adyus 15y ago
IMHO, it all depends on who your customer base is. If it's mostly well-educated, savvy web users, they might react better to upfront disclosure, while less experienced users might indeed be turned away.
I vote for upfront disclosure, at least until you can set up A/B tests.
- JohnnyGM 15y agoThe customers are generally older, not web-savvy customers
- adyus 15y agoI'd recommend a middle way. Disclose the fee at the end, but have a progress indicator throughout the fill in process, where a step should be clearly labeled "Payment" or "Fee". That way, they can opt to continue the process and learn about the payment.
- JohnnyGM 15y agoYeah that could be an idea, could be interesting from analytics to see how many people jump to that page and then bounce.