Not fail. The jury is still out. Independent films largely rely own word of mouth to gain momentum. But for word of mouth to work, you need critical mass. Thi

Not fail. The jury is still out. Independent films largely rely own word of mouth to gain momentum. But for word of mouth to work, you need critical mass. This is where ads can be the difference maker. We wanted to reach Roy Scheider fans. Those people are not exactly the type of people who use TikTok and reply with words like "No Cap". When you're an Independent filmmaker, you have to maximise the value out of every dollar and you have a short window of time (weeks) to make this work. So when facebook bans you from advertising on fb & insta right before the release, its a major blow.