3 ms·

> If your not backed by Sony or Paramount, ads (especially in the first week) can be the deciding factor in whether you make it or not.. Do you seriously belie

• edwnj 4y ago
  Not fail. The jury is still out. Independent films largely rely own word of mouth to gain momentum. But for word of mouth to work, you need critical mass. This is where ads can be the difference maker. We wanted to reach Roy Scheider fans. Those people are not exactly the type of people who use TikTok and reply with words like "No Cap". When you're an Independent filmmaker, you have to maximise the value out of every dollar and you have a short window of time (weeks) to make this work. So when facebook bans you from advertising on fb & insta right before the release, its a major blow.
• unethical_ban 4y ago
  Do you seriously challenge the idea that social media advertising can be critical to a small film's success?