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I've been working with Alex for just over a year now. He’s never political, super nice guy, focused on creating beautiful art. This is a major blow to the team
by edwnj 4y ago
I've been working with Alex for just over a year now. He’s never political, super nice guy, focused on creating beautiful art.
This is a major blow to the team. If your not backed by Sony or Paramount, ads (especially in the first week) can be the deciding factor in whether you make it or not..
When he told me what happened, I refused to believe him "There is no way they banned you over blue eyes". Unlike Alex, I'm extremely cynical about censorship & social justice politics but even I couldn't accept they would do something this asinine.
- prvc 4y ago> If your not backed by Sony or Paramount, ads (especially in the first week) can be the deciding factor in whether you make it or not.. Do you seriously believe it was Facebook that caused the film to fail?
- edwnj 4y agoNot fail. The jury is still out. Independent films largely rely own word of mouth to gain momentum. But for word of mouth to work, you need critical mass. This is where ads can be the difference maker. We wanted to reach Roy Scheider fans. Those people are not exactly the type of people who use TikTok and reply with words like "No Cap". When you're an Independent filmmaker, you have to maximise the value out of every dollar and you have a short window of time (weeks) to make this work. So when facebook bans you from advertising on fb & insta right before the release, its a major blow.
- unethical_ban 4y agoDo you seriously challenge the idea that social media advertising can be critical to a small film's success?