For the people who do it that often, roaming charges are not a problem. Even before they disappeared, they were not that expensive. The people who benefit most

For the people who do it that often, roaming charges are not a problem. Even before they disappeared, they were not that expensive. The people who benefit most are those who cross a border to go to work, those with family in a different country, and normal people taking advantage of the unsustainably low prices of intra-EU flights. Not really rich people.