Google's top risk is to Ads; much of Alphabet's purpose was to force each unit to find a monetization strategy; you're seeing this with nest, YouTube, workspace

Google's top risk is to Ads; much of Alphabet's purpose was to force each unit to find a monetization strategy; you're seeing this with nest, YouTube, workspaces, storage, music. And then you're seeing it in their earnings call. (Though it's still a small percentage of revenue)