I believe my wife budgets both restaurants and fast food. I suppose that means at a fundamental level, the problem is shifting budgeting from one line item to

I believe my wife budgets both restaurants and fast food. I suppose that means at a fundamental level, the problem is shifting budgeting from one line item to another is a PITA. I don't think it's anything to do with marketing. I just grabbed Wendy's as an example, but I also recently ended up at a relatively fancy restaurant I'd never heard of before walking in their front door, and I spent more on a single glass of wine there than that album would have cost. On some level, I think it comes down to feeling like food is a necessity and buying more music is not. But at the same time, if you'd offered me the choice ("Don't buy the wine and you can buy the album") I'd have taken the album for sure.