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These sponsorships really only took off in the past 5 years as adblock soared in popularity. There may be a causal factor there.
by missedthecue 4y ago
These sponsorships really only took off in the past 5 years as adblock soared in popularity. There may be a causal factor there.
- yjftsjthsd-h 4y agoGiven how few people use adblock, I seriously doubt that it was what drove people to start putting ads in the video proper.
- missedthecue 4y ago27% of internet users use adblock, but in certain youtube related audiences like tech it's probably above 80%.
- mccorrinall 4y ago70% of global watch time on YouTube comes from phones and tablets (2018). I don’t think adblock is an issue here. https://www.thinkwithgoogle.com/marketing-strategies/search/global-youtube-mobile-watch-time-statistics/ https://www.thinkwithgoogle.com/marketing-strategies/search/...