4 ms·
How on earth did they get into veterinarian offices business? Branding reasons?
by richardfey 4y ago
How on earth did they get into veterinarian offices business? Branding reasons?
- chrismarlow9 4y agoStarted in Europe with pet food (90's). Slowly moved into pet pharma and scientific research. Then in 2007 they started moving into the vet game. Seems like a pretty natural evolution. Wonder if they'll try to buy Chewy. https://en.wikipedia.org/wiki/Mars,_Incorporated#Mars_Petcare https://en.wikipedia.org/wiki/Mars,_Incorporated#Mars_Petcar... Edit: looks like petsmart beat mars to the punch on chewy
- personalidea 4y agoThey own Pedigree (dog food) and Whiskas (cat food). So there is a connection to pet care there. On a side note, they also sponsor projects to help with and care for feral cats and stray dogs in Mexico. There might be some decent people with good intentions at those companies, but it all seems like some white vest marketing to me. And any pet owner will confirm that veterinarians make good money. So for MARS to get into that market seems like a smart move.