Well, signalling is generally the result of marketing. So if a brand is exposed to be crap, people stop trying to use it to signal. Unfortunately, unlike a LV

Well, signalling is generally the result of marketing. So if a brand is exposed to be crap, people stop trying to use it to signal. Unfortunately, unlike a LV purse or Nike sneakers, an alma mater is very difficult to change. So you have an existing, powerful group of people out there that are very interested in protecting the brand of their alma mater.