I feel like the perverse incentive here (if we can call it that) might be more along the lines of all companies becoming more careless w.r.t. the creation of sp

I feel like the perverse incentive here (if we can call it that) might be more along the lines of all companies becoming more careless w.r.t. the creation of space debris (because it'll be cleaned up by "someone" eventually, kind of like how it's common to consume plastic with the thought that it'll get recycled), rather than any particular entity doing this with a profit motive.