The software successes I see in the App Store take a two-pronged approach: launch with a polished 1.0, but then iterate quickly with similarly well-built .1s, .

The software successes I see in the App Store take a two-pronged approach: launch with a polished 1.0, but then iterate quickly with similarly well-built .1s, .2s, etc. The upside of releasing multiple updates after a good 1.0 is out the door (on the App Store at least) is that your app shows up more frequently in the App Store Updates area so if people haven't used your app in awhile, they may be incensed to give it another try. A downside of releasing too often is that all the great reviews you got for the 1.0 will be gone once enough reviews for 1.1 are in. If all you did was drop a bugfix into 1.1, you may not receive as many glowing reviews and your overall app rating will drop. This really sucks, but it's a reality of the ecosystem.