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Everything I've ever seen from Patagonia shows that they actually walk the walk. They source as ethically as possible. Their repair program is unmatched. They

Everything I've ever seen from Patagonia shows that they actually walk the walk. They source as ethically as possible. Their repair program is unmatched. They pay their workers well. In this story, they did their utmost to ensure their company remains well run, while constantly supporting their goal of protecting nature. So, what exactly is your point here? Of all the companies you could reasonably attack for propaganda - why this one?

uoaei 4y ago
Not saying they are lying about what they are doing, only that they are conscious of what kind of message the PR sends, factored it into their sales forecasts, and are now profiting off of it. It's just business. In general brand loyalty is a consumerist mindset, period. To the extent that Patagonia's actions engender a "rethinking" of "capitalism" they are still inhabiting a space which benefits from encouraging a consumer mindset, which as we know is one of the main cultural forces that continues to push us toward more and more growth, at the behest of the (individualist) consumer, and at the expense of nature. Patagonia's ethics are complicated, as are those of any company who inhabits a system where profit is the dominant motive. Ultimately they are still producing articles primarily made of petrochemicals for one-time (and, occasionally, secondhand) consumption. They do good through advocacy and other initiatives, but one must consider the entire set of nth-order effects that participating in such a system entails, and if you do the accounting you would realize it is a net negative as far as climate impacts go.