I would go even further to say that all consumer purchases are made to enable social interaction, even when transacted in solitude. The apps that have been suc

I would go even further to say that all consumer purchases are made to enable social interaction, even when transacted in solitude. The apps that have been successful on a grand scale are typically ones you want to immediately show off to your friends. You are not buying entertainment or utility, you are buying a conversation starter. That is where the value lies.