Actually it kind of was by Bezos' letter. The whole thing about "some companies are about ripping off customers with expensive stuff, we're about providing val

Actually it kind of was by Bezos' letter. The whole thing about "some companies are about ripping off customers with expensive stuff, we're about providing value". Well, it turns out the more expensive thing is a nicer experience so his little sucker punch was a bunch of nonsense. I think that is the biggest source of backlash.