As others have said - recurring revenue models are easier to structure businesses around. It makes business planning and employing people easier. It also makes

As others have said - recurring revenue models are easier to structure businesses around. It makes business planning and employing people easier. It also makes VC funding easier because the books are more consistent and easier to understand. It may or may not be what best serves the customer or represent consumer preferences, but it is (increasingly) how things are done in order for a business to compete (or exist).