This is false. They recently added a subscription option (prior to that it was only available as a one-time buy), but it has always been an extra upcharge. It

This is false. They recently added a subscription option (prior to that it was only available as a one-time buy), but it has always been an extra upcharge. It intentionally started at some initial pricepoint and then kept increasing the closer it gets to completion. Sorta like an early adopter discount. I remember it was around $7k in 2019, and it ramped up to around $10k in the present day.