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The questions feels directed more towards B2C, but let me share a B2B take: From a business perspective, a SaaS solution can be a ramp to platform lock-in. Onc
by btbuildem 4y ago
The questions feels directed more towards B2C, but let me share a B2B take:
From a business perspective, a SaaS solution can be a ramp to platform lock-in. Once your customers have committed, and your software is part of their business workflows, it's expensive to move away from it.
Another reason is that (for sufficiently complex solutions) the software portion is just part of the service - the business can also offer consulting services for onboarding / migration and customization. That's an entire new revenue stream.