4 ms·
Creatives also destroy companies. See NeXT or whatever the weird letter casing was.
by oblio 4y ago
Creatives also destroy companies. See NeXT or whatever the weird letter casing was.
- hosh 4y agoArguably, NeXT lives on in Apple.
- mortenjorck 4y agoIt's interesting to consider how Apple and NeXT were both nearing collapse in the late 1990s, and yet combining the two resulted, over the next 20 years, in perhaps the most successful tech company of all time.
- behnamoh 4y agoApple needed Steve Jobs back then. It needs another Steve Jobs now as well. Under Tim Cook, Apple has been great in terms of stock-market price and profitability, but the company clearly lacks a unifying vision for the future. They've bought themself time, but sooner rather than later, we'll see Apple decline and it won't look good.
- mvhooten 4y agoConsidering airpods alone are a massive company. I think Apple will be ok. https://jonahlupton.medium.com/what-is-airpods-was-a-company-a6c1cd75b8bf#:~:text=%24175%2B%20billion%20market%20cap%20would,largest%20company%20in%20the%20U.S https://jonahlupton.medium.com/what-is-airpods-was-a-company....
- hosh 4y agoThat is what I see too. The Xerox PARC vision (tabs, pads, boards, gui, mouse, OOP) have largely played out. Smart TVs have not fulfilled the the potential for boards. As an industry, we collectively turned away from the potential of user-modifiable software (Smalltalk, Hypercard). AI/ML, VR, AR, as far as I know, wasn’t coming out of PARC. I am not sure they have the same kind of mass market appeal … or maybe, we do not have someone like a Steve Jobs that could bring it to the masses.
- indymike 4y agoI’m not much of an Apple fan… but… Apple’s move to make the M series chips and the recent generation (13) of iPhones have been fantastic.
- jimmySixDOF 4y agoJust because you don't see any Apple skunkworks VR/AR headsets getting left in a motel room [1] and they don't report how much they are investing in that new product line (rumored to be more in total than Meta's 10B/y) - you should not underestimate the potential for immersive spatial computing to do to the iPhone what the iPhone did to the iPod. [1] https://techcrunch.com/2022/09/12/dont-leave-your-meta-quest-pro-prototype-in-your-hotel-room/ https://techcrunch.com/2022/09/12/dont-leave-your-meta-quest...
- pell 4y agoWhere do you see signs of their decline at the moment?
- samatman 4y ago"NeXT bought Apple for negative $400 million" is a great quip.
- alwillis 4y agoAt the time, Apple employees talked about the acquisition while the NeXT guys talked about the merger.
- jjoonathan 4y agoDo the UI classes still start with "NS" for NextStep?
- mistrial9 4y agothis is true, to be fair .. anyone remember "Xaos Tools" (video effects), Audion or when Marc Cantor became so personally offensive that the business people paid him to leave? it is true.. end of innocence stories here
- alwillis 4y agoIronically when Apple acquired NeXT, it was essentially a reverse take over, since almost every significant executive and technical position of the merged company was from NeXT. It was NeXT that saved Apple with their tools (including Interface Builder and the use of Objective-C) that gave Apple the technological lead that allowed them to grow into the company they are today. Scott Forstall was the NeXT guy that headed the iOS (née iPhone OS)team and we know how that turned out.
- hosh 4y agoI think BeOS was a serious contender as the next generation MacOS. But BeOS didn't have Steve Jobs. Buying NeXT meant bringing Jobs back at the helm of Apple. It could have gone the other way too, like how Boeing's purchase of McDonnell Douglas, and McDonnel Douglas's takeover of key Boeing positions ended up eroding Boeing's culture of engineering excellence. It was also market timing too. The iPhone was not Forstall's first attempt at a device like this. He was part of the team that was trying to develop something similar back in the era of the Apple Newton in the late 90s. And all of that were seeded from two of the three form factors (tab, pad, and board) that Xerox Parc experimented with back in the 70s, along with the mouse, the GUI, and OOP.
- Temporary_31337 4y agoBtw. Newton wasn’t too bad for it’s time. It had handwriting recognition etc
- artificial 4y agoReminds me of the Simpsons when the Newton is used to make a note to beat up Martin and the hand writing recognition is slightly off: https://www.youtube.com/watch?v=u6qxixgQJ4M https://www.youtube.com/watch?v=u6qxixgQJ4M
- easrng 4y agoreal (https://youtu.be/mhMQeJ5Qmp0?t=356 https://youtu.be/mhMQeJ5Qmp0?t=356)
- lelandfe 4y agoThe kind of creatives we're talking about, kind of by definition, do things differently (not to ape Apple's old slogan too much). That's AKA risk, and, yes, sometimes it will lead to ruin. But it's also the only way to move the area forward.
- revscat 4y agoTo echo the sibling comments, this is incorrect. NeXT lives on today in every Mac, iPhone, iPad, and every other Apple device. When Apple bought NeXT they used it as a foundation for OS X, which went on to power every device Apple makes or has made.
- whywhywhywhy 4y agoOh the company/team that created the operating system for the iPhone, yeah I've heard of them.