Quite a lot of companies think that things like civil rights are good for their businesses, and so support them. They see themselves as furthering the interests

Quite a lot of companies think that things like civil rights are good for their businesses, and so support them. They see themselves as furthering the interests of the company. So here "no politics" appears to mean "only the politics that the CEO personally likes". Which, fine, CEOs can do that. But that doesn't mean that people can't point out the hypocrisy of a "no politics" stand that doesn't actually mean "no politics". Which I think is always the case with "no politics" stands, really. It's a way for powerful ingroups to deny that outgroup issues should even be discussed.