Usually it's one of these: - Spotify's "Discover Weekly" playlist. - Spotify's "Enhance Playlist" feature applied to my playlists (including the "Liked Songs"

Usually it's one of these: - Spotify's "Discover Weekly" playlist. - Spotify's "Enhance Playlist" feature applied to my playlists (including the "Liked Songs" playlist). - Friends (lots of them love music, some of them are musicians). - Live DJ Sets on YT. - Music compilation videos on YT. - Artists I follow on Instagram. Some make music in niche genres and started their movements, which onboard new interesting artists from time to time. I found several cool emerging artists this way, to answer your question.