This article is interesting not just because the particular businesses it explores via stories, but because of its broader message to entrepreneurs about the im

This article is interesting not just because the particular businesses it explores via stories, but because of its broader message to entrepreneurs about the importance of understanding your customers' business models if you want to succeed. Many engineering-focused founders struggle with this part. If you want to actually sell the thing you built (food ordering kiosks in the author's case), you have to align the value proposition with the customer's business model and incentives. This business model and incentive structure might not be what you initially think.