I can spend hours (well, looong minutes) staring at the coffee aisle in the supermarket but if I'm in Starbucks I have little choice but to take it or leave it.

I can spend hours (well, looong minutes) staring at the coffee aisle in the supermarket but if I'm in Starbucks I have little choice but to take it or leave it. Maybe the fact that there is so much choice available, be it apps or websites, that it makes it much more tempting to shop around - or just being baffled by choice. You can't make a bad decision if there's no alternative.