4 ms·

I'm ignorant to indie game marketing. How important is Twitter to indie games?

• jhugo 4y ago
  Surely being on Steam is much more important than being on Twitter. I play a ton of indie games but have never used Twitter and even if I did use it can't imagine looking for new games to play there.
  • jssnapiecek 4y ago
    We do not use Twitter to present the game directly to players, but rather as a networking platform. We are looking for Youtubers, streamers and journalists there, who in turn are looking for new content there.
  • matsemann 4y ago
    The thing is that Steam and other platforms use the amount of interest early on as a sign on how to promote the game. So a game just published with 50 purchases the first few hours, will get promoted to more gamers than a game with the same amount of sales spread over a longer time. Therefore it can be important to build a semi-big following on other platforms before release, to give that initial boost in the beginning.
• pengaru 4y ago
  It can be a big deal if you're seeking to build a following to spam with updates about ongoing development / new titles. Which can have a huge impact on how successful your launches on stores like Steam are. These days I suspect it's more common to lean on Twitch streaming of the development process to build a following. But that probably reaches a different demographic than regular twitter updates would.
• ido 4y ago
  These days it's mostly tiktok and youtuber/twitchers making videos about your game. Twitter is more for talking to other game devs.