As a longtime Patagonia consumer, I’m happy to hear the founder doing this. One difficult but positive thing Patagonia could do would be to make fleece that she

As a longtime Patagonia consumer, I’m happy to hear the founder doing this. One difficult but positive thing Patagonia could do would be to make fleece that sheds much less. I have fleece sweaters of theirs that are a few decades old and they are substantially lighter than when they were new. All those tiny little fibers dropped on trails, city sidewalks or flushed into waterways via the laundry drain and they won’t break down for many decades.