3 ms·

So you have an existing domain? That's B2C? That's served you well? And you're going to redirect them to another domain? And that new domain is expanding (?) to

So you have an existing domain? That's B2C? That's served you well? And you're going to redirect them to another domain? And that new domain is expanding (?) to cover B2C + B2B? And then you're going to manage those two target markets on that one site? I would say that unless you can make a strong case to combine them, don't do it. If you intend to grow the B2B audience then give it the focus and attention it deserves. (Which also means the site / market that isn't broken keeps printing money). If B2B gets enough traction and in the future merging the two makes sense, well that's a good problem to have.

ftufek 4y ago
Thanks for the feedback. Yes, that's the right, the main reason is traffic/domain authority. The current site has gathered some backlinks and ranks high for the niche we care about. The way I look at it, 99.9% of our traffic is consumers and all our paying business customers started out as consumers, since <x>.com can be more brand able and trustworthy, I think it has higher likelihood of ranking even higher eventually which would increase our funnel.