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They choose which videos and content creators to sponsor. They're more likely to sponsor Linus Tech Tips or MKBHD than Christen Dominique's "Clean Girl On The G
by runnerup 4y ago
They choose which videos and content creators to sponsor. They're more likely to sponsor Linus Tech Tips or MKBHD than Christen Dominique's "Clean Girl On The Go Makeup Tutorial".
That's still "targeting" certain demographics.
- missedthecue 4y agoRight. You'll see them sponsoring creators like Wendover Productions, Kurzgesagt and others. Not tech channels, but have a tech adjacent audience who are more likely to convert into customers than someone who doesn't know what VPN stands for.
- bakuninsbart 4y agoThe biggest actual market proposition for mainstream arguments is unlocking region locked content, so it isn't really 'techy' people that are targeted here, but younger consumers of international media.
- iancmceachern 4y agoYeah but that's mo different than choosing to advertise on this old house or another TV show. It's just advertising, not targeted.