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I design both user experiences and visual ... things ... too. I'm able to sit down in an afternoon and convert a page _if_ I have some guidance: For example, if
by mrtomservo 4y ago
I design both user experiences and visual ... things ... too. I'm able to sit down in an afternoon and convert a page _if_ I have some guidance: For example, if the customer already has "their" colors and "their" fonts -- meaning, they have an existing visual system -- then yes!
Coming up with that visual language is more work. Typically companies like to be unique (but not too weird) so while you can identify "best practices" among larger brands, most of your time is identifying what makes them different, and finding the best way to highlight those features visually. There tends to be some back and forth with this, and there are a lot of feelings to navigate, especially if the customer has strong preferences about how things look.
Color, layout, heirarchy, history and perception are all part of a good design education! It's worth your while to find art and artists that you like, and find how they solve problems. Paul Rand and Massimo Vignelli are two significant personal influences, and they have written extensively (or had things written about them) about their process and thinking.
(Edit: I spelled Massimo Vignelli's name wrong, oops)
- awinter-py 4y agothank you, will check them out not sure if this is exactly your wheelhouse, but do you have a sense of the time + expertise that goes into the design system of a consumer app at launch? Like are most apps using an agency, a freelancer, people on the team?
- mrtomservo 4y agoThat’s a little like asking “do you have a sense of how much a car costs?” It’s a difficult question to answer without more detail.
- awinter-py 4y agoah, fair point. was hoping for a take like 'most polished consumer apps you see have gone through a largish, standard process', can see how that would not be the case