"Rivaling the iPad ecosystem" doesn't necessarily mean "replicating" it. And I'd point out that I believe that's concept is something overexcited journalists de

"Rivaling the iPad ecosystem" doesn't necessarily mean "replicating" it. And I'd point out that I believe that's concept is something overexcited journalists decided, not something Amazon promoted. Amazon seems to have mostly promoted the Kindle Fire as a Kindle with video and games, for less than you used to pay for a black and white Kindle. For $199, that seems like a good deal and I haven't seen many reviews done on that basis. Doing a review that compares the Fire to an iPad or another $500 tablet is like reviewing a Kia and complaining it doesn't accelerate as fast as a BMW.