"When they started" has nothing to do with the company's founding but when they started using Discord for this particular purpose. Consider on-prem versus clou

"When they started" has nothing to do with the company's founding but when they started using Discord for this particular purpose. Consider on-prem versus cloud and not switching between them when it makes financial sense because of lock-in and inertial resistance. Another example: I used to use a wristwatch rather than my phone's clock (this is pre-smart watch) even though just using my phone would have been more efficient. Why did I do this? Because of habitual lock-in. How did I break out of it? I eventually realized how expensive it was to maintain my watch and that there was another option that I already had that did everything my watch did. In your world and under your definition of "the best" then my wristwatch was "the best" solution for telling time despite it obviously not being the most economical or efficient. Until it wasn't, and then my phone somehow became "the best" tool for telling time in your world.