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There are a couple companies or industries that seem to dominate large sections of the digital ad market for videos, podcasts, live streams, social media, or ot
by naet 4y ago
There are a couple companies or industries that seem to dominate large sections of the digital ad market for videos, podcasts, live streams, social media, or other content creator focused markets.* They aren't all VPNs, but VPN is one of the main categories for sure.
Not sure why these companies have a larger advertisement budget or why they are choosing those platforms over other more traditional ad opportunities.
Some examples:
Audio books / podcasts (Audible), shaving supplies (dollar shave club), sports betting (Draft Kings), crypto and crypto betting (Stake), VPNs (Nord), online classes / tutorials (Skillshare), etc.
*At least based on my own anecdotal online media consumption.
- iudqnolq 4y agoSome of those obviously have negligible marginal costs. I think the ones that are less obvious, like shaving and mattresses, exhibit the same characteristics. I haven't heard this from a reliable source, but I read somewhere on the internet the founder of Dollar Shave Club bought a warehouse of low quality razors from a company that went bankrupt and misrepresented them as custom premium products. I don't know anything about that situation anyone wouldn't see by googling basic terms though.
- tinus_hn 4y agoOr perhaps that’s just what Big Shave wants you to think!
- tablespoon 4y ago> Some examples: Audio books / podcasts (Audible), shaving supplies (dollar shave club), sports betting (Draft Kings), crypto and crypto betting (Stake), VPNs (Nord), online classes / tutorials (Skillshare), etc. It's been awhile since I've listened to podcasts like that, but two other heavy advertiser I can recall are: online mattress companies and SquareSpace. I've also noticed that newspaper-affilliated news podcasts often are full of advertisements for CEO podcasts (which appears mainly meant to pump up the CEO's prestige/name recognition).