5 ms·

My experience has been that every podcast is sponsored by a another podcast. I'm not sure where the chain ends.

rentfree-media 4y ago
I do a podcast. A lot of that is a tried and true method of promotion for those coming into podcasting without a big following elsewhere to try to convert. We started with a fairly large social media following that we could promote with, but others without such an existing audience are better off advertising on similar shows. After all, that's the draw of podcasting as a medium... advertising efficacy is pretty high.
jmt_ 4y ago
Is that more the case for particular categories of podcasts? Because I haven't noticed this myself. I mainly listen to stand-up comedian/general comedy podcasts and the usual advertising suspects are Raid Shadow Legends, NordVPN, etc. Other than recurring guests/hosts, the podcasts I watch seem mostly disjoint from one another.
Barrin92 4y ago
it's especially annoying when they start to advertise each podcast on each other's feed and you get a sort of quadratic spam across every channel.
hedora 4y ago
What sort of post-apocalyptic hellscape did you find these podcasts in? I mostly listen to fiction podcasts, and other than mentioning related podcasts/magazines in author/narrator bios, they don't really sponsor each other. (Some do have sponsors; all have patreons, merchandise, etc.) Are you hitting a Spotify "coordinated destruction of all that is good and holy" effect, or is it some genre-specific thing (like drop shipping cryptobro podcasts or something)? I'm honestly curious, despite being snarky.
- em-bee 4y ago
  it's an endless abyss. the intent is to trap you in the world of podcasts, so that you may never get out. seriously though, i am listening to a lot of scifi audio drama and i really appreciate it when i learn about other series with related themes. so if there is one kind of ad that i don't mind it is that. i much prefer that over ads for vpns, mattresses or "cook your own meal" food deliveries.
  - hedora 4y ago
    Yeah; I'm a particularly big fan of the artist/voice actor bios that mention related podcasts. Excuse me while I talk to my dial-a-therapist while chopping onions on my new tube-packed mattress.

I do a podcast. A lot of that is a tried and true method of promotion for those coming into podcasting without a big following elsewhere to try to convert. We started with a fairly large social media following that we could promote with, but others without such an existing audience are better off advertising on similar shows. After all, that's the draw of podcasting as a medium... advertising efficacy is pretty high.

jmt_ 4y ago

Is that more the case for particular categories of podcasts? Because I haven't noticed this myself. I mainly listen to stand-up comedian/general comedy podcasts and the usual advertising suspects are Raid Shadow Legends, NordVPN, etc. Other than recurring guests/hosts, the podcasts I watch seem mostly disjoint from one another.

Barrin92 4y ago

it's especially annoying when they start to advertise each podcast on each other's feed and you get a sort of quadratic spam across every channel.

hedora 4y ago

What sort of post-apocalyptic hellscape did you find these podcasts in? I mostly listen to fiction podcasts, and other than mentioning related podcasts/magazines in author/narrator bios, they don't really sponsor each other. (Some do have sponsors; all have patreons, merchandise, etc.) Are you hitting a Spotify "coordinated destruction of all that is good and holy" effect, or is it some genre-specific thing (like drop shipping cryptobro podcasts or something)? I'm honestly curious, despite being snarky.

em-bee 4y ago
it's an endless abyss. the intent is to trap you in the world of podcasts, so that you may never get out. seriously though, i am listening to a lot of scifi audio drama and i really appreciate it when i learn about other series with related themes. so if there is one kind of ad that i don't mind it is that. i much prefer that over ads for vpns, mattresses or "cook your own meal" food deliveries.
- hedora 4y ago
  Yeah; I'm a particularly big fan of the artist/voice actor bios that mention related podcasts. Excuse me while I talk to my dial-a-therapist while chopping onions on my new tube-packed mattress.