Goals can change. Especially when your stock price gets cut in half and a recession is imminent. Even in the world of StableCo annual budgets, by the time the

Goals can change. Especially when your stock price gets cut in half and a recession is imminent. Even in the world of StableCo annual budgets, by the time the budget is approved, I guarantee it reflects a number of goals that have been recently axed. Or, in times of growth, there’s other goals that have come up and claimed some resources that technically were earmarked for something else. Budgets and goals are fluid. Also hiring goals are useful for measuring activities. They have an HR/talent acquisition team and that team needs goals. How would you frame those goals if not hiring? And , unfortunately, printer purchases is a real business goal if your the guy responsible for purchasing printers.