Used to work for a hardware manufacture that did small runs of professional AV products (runs in the thousands, costs in the hundred to thousands of dollars).

Used to work for a hardware manufacture that did small runs of professional AV products (runs in the thousands, costs in the hundred to thousands of dollars). The standard in the industry at this scale was and is 8x COG. That was what was required to pencil things out. At that ratio we were initially 5x cheaper than competing products in an niche that had a de facto duopoly. Which we disrupted. For a while.